A Netflix email showed up in my Gmail inbox today, and it looked different than I had ever seen- a little Netflix logo showed up right in the inbox view, and when I clicked on it, there was a whole fancy pane below the email containing movie recommendations I could add directly to my queue.
So what the heck was this? I found an explanation of the new "feature" on the Gmail support site, provided by the email itself. Overall this seems like a reasonable feature, as long as it is kept in check and I don't get more useless email in my inbox. I wouldn't be surprised if the Amazon email that comes once a week trying to pitch me electronics does more of this as well.